The UPS Store™ - Towne Centre - On the SW Corner of
Brookfield Road and Capitol Drive
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FOR IMMEDIATE RELEASE
LOCAL MAIL BOXES ETC. RE-PACKAGED
AS “THE UPS STORE,” OFFERS NEW LOW UPS PRICING Center joins
nationwide re-branding effort that will transform the consumer shipping
experience. Brookfield, WI
(4/25/03)
– As part of a national re-branding campaign, the Mail Boxes Etc. (MBE)
located at the Sendik’s Towne Centre, 3815 North Brookfield Road, will change
its name to The UPS Store™ – and
the name isn’t all that’s changing. Effective immediately, the store will
offer new low shipping prices direct from UPS along with its traditional full
range of packaging, postal and business services. “Now consumers don’t have to go out of their way
or wait in long lines to get great shipping rates,” said Bernie Benson, The
UPS Store owner. “We think this will revolutionize the way people ship
packages. We’re excited about the opportunity to provide our customers with
the same convenience and world-class customer service they’re used to getting
from MBE, now with new low UPS pricing.” Benson’s decision to re-brand as The UPS Store
follows an announcement by UPS in early February that all MBE locations in the
United States would be offered the opportunity to adopt the new name and pricing
structure. “This change benefits everyone,” said Benson.
“We get the power of one of the most respected and recognized brands in the
world, and our customers receive low shipping prices direct from UPS, right in
their neighborhood.” While the pricing changes are effective immediately,
physical changes at the store will be gradual over the next few months. The
store is planning a ribbon cutting celebration on May 9th, to
celebrate the store’s evolution. In addition to shipping through UPS and other
carriers, The UPS Store location will continue to offer a variety of products
and services aimed at helping customers save time, including full-service
packaging, mailbox and postal services, black-and-white and color copying,
document finishing, and office and packaging supplies. The store’s convenient
hours of operation are Monday – Friday from 8:00am until 6:30pm, Saturday from
9:00am until 3:00pm, and Sunday from 10:00am until 2:00pm.
More than 3,000 franchised
locations in the United States are re-branding as The UPS Store. This follows a
six-market test of several branding concepts and lower UPS pricing. For
additional information, please visit www.theupsstore.com. ###
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